RD, previously Ruba Digital, is an Islamic Shariah based nationwide Retail Chain Network of 170+ outlets spanned across 130 cities that provides products on Easy Monthly Installments. Our Installment Services known as, Mustafed Islamic Facility, is founded on the Islamic principles of Riba Free business and commerce..

The most important aspect of RD’s HP business is its compliance with Islamic Shariah and Riba Free Facility. We are proudly the only
electronics retailer in Pakistan that provides consumers, access to a host of brands and their products through Easy Monthly
Installments while having our sales practices, operations and business foundations governed by Islamic principles.

With an established HP business in place, RD has extended its services towards cash retail and has diversified its vast branch network in offering everyday low prices on products in all its categories. In doing so, we have inaugurated a number of premium brand stores in Lahore & Multan with more in the pipeline.