Founded in 2012, RD formerly known as Ruba Digital was established as the flagship retail network of JW Corporation, one of Pakistan's leading consumer retail groups. Created with a vision to make quality technology accessible to every household, RD has grown into one of the country's most trusted electronics retailers, serving customers through a nationwide network of 150+ retail outlets. Built on the values of trust, affordability, and customer convenience, RD offers a diverse portfolio of consumer electronics, home appliances, mobile phones, automobiles, and energy solutions from leading global and local brands. Guided by its commitment to delivering an exceptional shopping experience, RD provides customers with flexible purchasing options, including cash purchases and Shariah-compliant Islamic Monthly Installments, making premium technology and mobility solutions more accessible to families and businesses across Pakistan.
Making Technology Accessible
Our mission is to make quality electronics accessible to every household through innovative retail solutions. Whether customers prefer to purchase through cash payments or Shariah-compliant monthly installments, RD ensures a seamless and convenient shopping experience tailored to every budget.
Islamic Monthly Installments
RD is proud to pioneer Riba-Free, Shariah-compliant financing through the Mustafed Islamic Facility (MIF). Our Islamic Monthly Installment program enables customers to own premium electronics with affordable monthly payments while adhering to Islamic financial principles.
A Nationwide Retail Network
With a strong presence across Pakistan, RD has built a trusted retail ecosystem that combines premium brands, competitive pricing, and dedicated after-sales support. Our nationwide network allows us to serve millions of customers while continuously expanding our reach and enhancing the overall shopping experience.
Meet Our Leaders
Mr. Waseem Afridi
Chief Executive Officer - CEO
Mr. Waseem Afridi leads RD at the forefront. Through his visionary leadership, he has steered RD to become a significant nationwideplayer in the Hire Purchase and Cash Retail market. Under his leadership, RD has been honored with the "Brand of the Year" award in the Easy Pay Store of Consumer Electronics and has earned the prestigious Haier Eagle Award for consecutive 2 years.
Mr. Khurram Shahzad
Chief Operating Officer - COO
Business Strategy, Transformation and Operations leader with proven track record of Strategy, Setting up, Running and Transforming Business Operations in Malaysia, Romania and Pakistan covering Business Transformation, Finance and Shared Services.